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LCC can help builders and homeowners quantitatively measure the benefits and advantages of green products, says Jeffrey Dinkle, president of Atlanta-based Eco Custom Homes. “LCC allows me to compare different products in order to determine which one will be the most cost-effective option over the life of a home,” Dinkle says. “It is a valuable tool in custom home building. It emphasizes sophisticated design and helps build a better product at the most economical price.”